Brief:
We were contacted by our agency client, Inkling Culture & Entertainment, on behalf of their client, The Yards of Covent Garden.
Previously known as St Martin’s Courtyard, The Yards is a shopping, dining, and the commercial destination set within a series of open spaces that are only a stone’s throw from Leicester Square, and London’s West End.
With a series of seasonal events and activations happening throughout the year and with their tenants, Inkling briefs us to capture these activities, for use for press sell ins, on their directory and across social.
Solution.
Working with Inkling on their seasonal briefs for The Yards, we assign their same go-to photographer to capture event photography of their seasonal activations, experiences, event branding, and the tenant’s promotions.
As standard for this client, all event photography content is edited and delivered within 24-hours and is used for press, social and on The Yards website for future event promotion.
